Privacy Policy
Last Updated: January 2026
Lilies and Chillies ("we," "us," "our," or "Company") operates the liliesandchillies.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. By accessing and using Lilies and Chillies, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, and referring URLs.
- Cookies: We use cookies and similar tracking technologies to enhance your experience on our Site.
- Usage Data: We collect information about your interactions with our Site, including pages visited, time spent on pages, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand how visitors use our Site
- To track affiliate referrals and commissions from casino partners
- To improve Site functionality, content, and user experience
- To respond to your inquiries and communications
- To comply with legal obligations and detect fraudulent activity
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytical Cookies: Help us understand user behaviour and Site performance using services like Google Analytics.
- Affiliate Tracking Cookies: Used to track referrals to our casino partners and calculate commissions.
- Marketing Cookies: Enable personalised advertising and retargeting across platforms.
Most web browsers allow you to control cookies through your browser settings. You can opt-out of non-essential cookies at any time. Please note that disabling cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to casino websites and other affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing your personal information. Lilies and Chillies has no control over these external websites and assumes no liability for their privacy practices.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete information.
- Right to Erasure: You can request that we delete your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing of your data.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytical and affiliate tracking data may be retained for up to 12 months. You can request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: liliesandchillies.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.